Brands On A Mission is a movement to catalyse and generate an additional US$1 billion investment in sustainable business models that address health and well-being, contributing to achievement of the Sustainable Development Goals by 2030. The book provides a framework that brands and companies can adopt to transform this vision into reality.
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Almost any brand can embrace a social mission that supports the business and makes a real contribution.
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Brands On A Mission
By Myriam Sidibe
Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, presenting an emergent model that organizations can follow to build purpose into their growth strategy.
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Myriam Sidibe
“Bringing affordable and accessible hygiene and nutrition to families across the world has always been my passion.”
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Achieving Social Impact and Business Growth through Purpose
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